The Colour Purple - Pantone’s colour of 2018

By Sophie Tarif | Ads Disclosure | 13/12/2017, 11:13 AM

Well, technically Pantone’s colour of 2018 has been announced as Ultra Violet (or Pantone 18-3838). How do the colour experts decide on their colour of the year? It’s based on in-depth research on the mood of the current culture. You may be a little surprised that the seemingly optimistic colour might be considered representative of the global times, however in an interview with the New York Times, executive director of the Pantone Colour Institute,  Ms Eiseman said “we wanted to pick something that brings hope and an uplifting message.”

The Color Purple - Pantone’s color of 2018.

“It communicates originality, ingenuity and visionary thinking”

Ultra Violet is said to be a popular colour for creativity, the wellness movement and representative of a range of different causes. For Pantone’s colour of 2018, they have looked to be proactive about creating a positive change in culture, rather than a moody reflection of the state of the world. Champion ultra violet as an uplifting message this year!


The Colour Purple - Pantone’s colour of 2018


If you’re looking to capitalise on Pantone’s colour of 2018, there are lots of different ways for making this colour work for you this Spring/Summer. However, if you’re looking for ways to wear ultra violet straight away, why not check out the range of boldly coloured sweaters or a statement pair of shoes for a party? You can work Ultra Violet into your look a little more subtly, with the range of accessories and sunnies, which you can incorporate into daily looks this winter and in preparation for the spring.

Fashion trends have followed some bold colours over the last few years, with the millennial pink craze almost over, the money has been on Gen Z Yellow to be the next big thing but perhaps Pantone’s colour of 2018 will steal the show - what do you think?

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