Beyoncé joins the Balmain Army

By Sophie Tarif | News | 24/05/18

#Beychella

As we've all seen, this weekend Beyoncé performed a ground-breaking set at Coachella as the first black female artist to do so. In true form, Beyoncé delivered powerhouse vocals alongside some impressive choreography (and the longest performed dancing sequence at Coachella) and to add to the excited the Queen was joined onstage by sister Solange, JAY-Z and even had a surprise reunion from Destiny's Child. Beyoncé owned the opportunity to both wow us with a show-stopping performance and educate the audience at Coachella through celebrating black womanhood - and she did all this looking fantastic

Beyoncé joins the Balmain Army 

Beyoncé wanted a designer who would be able to bring each of her survivor performances to life through design and knew Olivier Rousteing, Creative Director at Balmain, and his futuristic military inspired Autumn show was the perfect match. Olivier Rousteing, the youngest Creative Director in Paris, is also a strong advocate for diversity within the fashion industry and has grown the #Balmainarmy through his creative use of social media. 

BALMAIN X BEYONCE #beychella

A post shared by OLIVIER R. (@olivier_rousteing) on

Every costume change was precise and efficient and Beyoncé and all her dancers came onto stage looking exquisite in Rousteing's iconic designs.

ICONIC B X BALMAIN B x CHELLA

A post shared by OLIVIER R. (@olivier_rousteing) on

Do you want to join the Balmain Army too?

Check out our Balmain inspired summer look

Balmain inspired outfit

Check out Balmain's latest collection of clothinng, accessories and footwear or follow the #balmainarmy on Instagram! Here are our favourite glittery, sequined and bedazzled pieces.

BalmainxBeyoncé: The new collection

Last week it was anounced that Beyoncé and Balmain would be joining forces once again to release a collection of t-shirts and hoodies. On July 14th the new collection was launched and of course and soon as it is avaiable to buy on Fashiola, we will let you know! The collection has been inspired by some of Beyoncé's Coachella looks. What are your thoughts? Let us know in the comments!

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